Honest writing about social media, email, donors, getting found in AI search, and where AI belongs in your marketing. No jargon we can avoid, no statistics we can’t source, and jokes at our own expense where deserved.
Most searches now end without a click, and it isn’t your fault. The full playbook for staying visible when search stops paying in traffic.
Reality check The 2% Problem: What to Do Now That Organic Reach Is Basically Gone Guide How to Get Recommended by a Robot: A Plain Language Guide to AI SearchWhen someone asks ChatGPT who to hire, something decides whose name comes up. Here’s the whole playbook, jargon removed, free.
Checklist The Minimum Viable Email Program: What to Build Before Your Next Ad Dollar Ecommerce guide The Second Purchase: Where Ecommerce Brands Actually Make Their MoneyAcquisition costs keep climbing and first orders barely break even. The full playbook for the other side of the receipt: education, replenishment timing, winback, and the two numbers to watch.
Ecommerce guide Is Your Store Invisible to the Robots Doing the Shopping?AI assistants now recommend products, and the recommendations are not for sale. The plain-language agent-readiness checklist.
Ecommerce Your ROAS Is Lying: The Four Numbers That Decide If Your Store Survives Ecommerce The UGC Machine: Cutting Creative Costs When Ads Get ExpensiveCustomer content is not luck; it is a machine. The ask, the rights, the formats that sell, and recycling everything.
Ecommerce Discount Debt: How Promo Culture Trains Customers to Never Pay Full Price Guide The Best Mobile Video Editing Apps in 2026 (a Eulogy and a Guide)Our most-read post recommended an app Adobe has since killed. The honest refresh: what to use now, and the fine print other roundups skip.
Startup guide Marketing Before Product-Market Fit: The Playbook for Your First 100 CustomersPre-PMF marketing is a learning machine, not a growth machine. The embarrassingly narrow ICP, founder time before ad money, one channel for ninety days, and the don’t-do list that saves your runway.
Startups Founder-Led Marketing: The Unfair Advantage You’re Too Busy to UseEarly buyers trust people before logos. The sustainable system: two posts a week, mined from work you already did.
Startups Steal Your Customers’ Words: The Cheapest Positioning Fix in Marketing Philosophy The Credible Middle: Why Half-AI Marketing Beats Full-AI and Full-HumanFull-AI sounds cheap. Full-human sounds pure. Both fail small businesses. Here's the honest split, and how to draw the line yourself.
Transparency What We Let AI Do (And What We Never Will) Klaviyo The 5 Klaviyo Flows Every Shopify Store Needs Before Spending $1 on AdsPaid ads pour water into a leaky bucket if your flows don't exist. The five automations to build first, and the order to build them in.
Stewardship The First 48 Hours After a Donation: A Stewardship Flow That Actually Works Honest checklist Signs You've Outgrown DIY Social (And What to Fix Before Hiring Anyone) Audit How to Spot AI Slop in Your Marketing (Your Customers Already Can) Field notes What a Twitch Fundraiser Taught Us About Reaching New Donors Strategy Owned vs. Rented: Why Your Email List Beats Your Follower Count Values Why We Don't Post on X (And What Saying No Did for Our Clients) Free template Steal Our Honest AI Policy (Template Included) Revenue Abandoned Cart Emails Are Table Stakes. Here's What Actually Moves Revenue in 2026 The full guide Donor Retention Is the New Acquisition: The Math Nobody Shows NonprofitsMore than half the donors you win this year won't give again next year. The math, the first-gift cliff, and the system that fixes it.
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Two free ones, no email required: check how healthy your brand’s social presence is, or grade your email flows against current benchmarks.
The Brand Health Check The Email Flow Grader