case study
NuraLogix Corp.
Nuralogix is a research-based tech company that currently holds multiple patents and has conducted global clinical and research collaborations. Founded in Toronto in 2015, by Marzio Pozzuoli and Dr. Kang Lee, the company has raised $20M+ and employs 60 staff, ranging from neuroscientists to software engineers.
Clavis works as a replacement marketing team for the global healthcare start-up.
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Date: since 2020
Services: Digital Strategy | Social Media Management | Digital Advertising | Copywriting | SEO | Experimental Markerting
Challenge
NuraLogix is a Toronto-based health-tech startup, serving a global population. They were in need of marketing materials to appeal to that international market, including a full-suite B2B marketing strategy comprising of digital, traditional, organic, and paid materials.
Solution
Clavis was onboarded to run all B2B organic and paid marketing campaigns. This includes not only social media strategies, but also traditional media (press releases, articles), marketing material (brochures, business cards), in-person and virtual conference collateral (booth designs, promotional material), webinars (deck presentation, sign-ups), and more.
highlights
4,000,000
B2B impressions achieved across all campaigns, while increasing MQLs quarter-after-quarter
$3,000,000
Created in B2B leads via dozens of industry-specific landing pages for the sales team
$500,000
In ad spend generating a 6x ROAS; Experimentation across five ad platforms
500+
Pieces of social content (organic and paid), sales collateral (information pages, business cards, press releases), and conference material (booth design, giveaway designs) created
