Digital Strategy

Do you need help building (or rebuilding) your company’s digital strategy? We craft digital strategies for both established businesses and start-ups. For more information, check out our Digital Strategy FAQs below. 

Need Multiple Services?

Contact us to discuss our multiple services bundle discount.

Premium Plan

Pricing Starting From
$ 4,975
(starting from)
  • Comprehensive Goal Setting Package
  • Complete Brand Analysis
  • Customized Social Media Scan
  • Key Channel Analysis
  • Website Audit
  • Competitor Analysis (Up to 10)
  • Comprehensive Content Strategy
  • Customer/User Profiling (Up to 5)
  • Custom Budgeting Assessment for Paid Ads and Promotions
  • Content Calendar Set-Up and Planning
  • Workload and Team Structure

Plus Plan

Pricing Starting From
$ 2,475
(starting from)
  • Goal Setting Session
  • Brand Analysis
  • Social Media Scan (Up to 4 platforms)
  • Key Channel Analysis
  • Website Audit
  • Competitor Analysis (Up to 5)
  • Detailed Content Strategy
  • Customer/User Profiling (Up to 2)
  • Budgeting Overview for Paid Ads and Promotions
  • Content Calendar Template

Not Finding the Right Fit?

We also build custom packages to match your brand’s specific needs. 


A Digital Strategy is a plan that uses digital resources to meet a goal. This encompasses anything your business wants to do online: social media, email marketing, SEO, paid ads, and more.

Digital Strategy is important for all types of businesses. If you want to reach anyone who uses the internet, then a digital strategy should be as important as your overall business plan. Smart Insights published 10 Reasons You Need a Digital Marketing Strategy in 2022, we suggest giving it a read to better understand why you need a digital strategy.

Improving on an existing digital strategy can be achieved in a variety of ways. We use our decades of experience in the digital space to craft and create effective digital strategies to help your business grow in a systematic consistent way. From good website copy to a thorough social media plan, we will work with you to have your company’s digital strategy be efficient and results-driven.

A competitor analysis is an important part of digital strategy. It involves researching and evaluating your competitions products, strategies, and presence. Competitor analysis is useful for all businesses looking to improve their strategy but is especially useful in new or highly competitive markets. Knowing your competition means knowing your industry.

A user persona gives insight into your customers. Also known as customer profiling or buyer personas, user personas will tell you the core details behind your audience, including their demographics and how they make their purchasing decisions. Knowing your users is the first step in building a relationship with them.

The biggest strategy mistake is not having a strategy in the first place. Strategy means having goals, planning, and being able to measure outcomes. In short: what is the point of your online presence? From sales to awareness, the biggest mistake you can make is not not knowing what you want, but rather, not having a plan to get there. As Benjamin Franklin once said, “by failing to prepare you are preparing to fail.”

Creating good digital marketing goals for any business is incredibly important. The key to good goal setting is knowing how your goals relate to the rest of the business and making goals achievable. We use the SMART (Specific, Measurable, Achievable, Realistic, and Timely) goal methodology alongside the renowned OKR (Objectives and Key Results) system.

Staying ahead of the competition is an ever changing task. New competitors gaining ground, product life cycles ending, market changes. We can help explore your options in a workshop setting to determine the optimal direction for your business. It’s like a TEDTalk, but better because you get to ask questions (and have them answered!)

Digital marketing works for both B2C and B2B, with their own unique benefits. Digital marketing is an important tool for connecting with an online audience, but needs to be geared towards that specific audience. Clavis has experience with both customer and business marketing, we develop the right plan for you to reach your specific segment.

While each business is unique, there are some shared tips that are essential to every digital strategy. Having goals, planning, looking into a long-term strategy, involving your team in various ways, and having your digital strategy work in tandem with your other strategies are a few universal tips. We’d love to chat more about how to apply them to your business.

Digital Strategy, Done Right

Digital marketing strategy can be a finicky beast, as per PwC, “you need a robust strategy for the digital age.” After all, digital marketing trends change on a yearly basis, if not quicker, especially with nearly four billion social users (and counting).

It can be hard for a business to know exactly how the landscape is shifting, but that’s where we come in. Clavis has crafted one-off social strategies for clients in various industries.

In fact, we’ve even been recognized as one of Canada’s top digital strategy firms.

Get in touch with us, instead of stumbling around in the dark, cobbling together a social media strategy that sorta, kinda works. With us on your side, It won’t take long before you’re feeling confident and in control, with a professional digital strategy in your digital toolbox.

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