Email Marketing
Your customers don’t want another generic email in their inbox. From drip campaigns to conversion emails, our email marketing consultants craft unique campaigns to inform your audience and convert more business. For more information, check out our Email Marketing FAQs below.
Need Multiple Services?
Contact us to discuss our multiple services bundle discount.
Full Service Plan
Pricing Starting From-
Email Marketing Consultant
-
Email Marketing Content Strategy
-
Newsletter Management
-
Drip Campaigns
-
List Building/Segmentation
-
Nurture Campaigns
-
Announcements
-
Sales and Offers
-
A/B Testing
-
Delivery Testing
-
List Pruning and Optimization
-
Landing Pages
-
Mobile Friendly Emails
-
Contests and Giveaways
-
Reporting and Analytics
Pre-Packaged Plan
Pricing Starting From-
Email Marketing Content Strategy
-
Newsletter Management
-
Drip Campaigns
-
List Building/Segmentation
-
Nurture Campaigns
-
Announcements
-
Sales and Offers
-
A/B Testing
-
Delivery Testing
-
Reporting and Analytics
Not Finding the Right Fit?
We also build custom packages to match your brand’s specific needs.
FAQ
What Is Email Marketing?
To simplify, email marketing is the act of sending a commercial message via email. However, as you can imagine it’s a lot more nuanced than just that. Email marketing is an effective way to reach your customers (current or potential) directly in their inboxes. OptinMonsterhas a simple step-by-step guide to email marketing to get you started.
Does My Company Need Email Marketing?
The short answer is, yes, your company needs email marketing. Email marketing acts as a touch point between you and your customer. Not all pieces of digital marketing has to be a sale or a pitch, but rather a reminder to your customer that you are here, offering them some value.
Should I Do Email Marketing In House?
You certainly can, but like with all tasks, the more expertise you have in something, the better that product will be. Doing your email marketing in house sometimes clouds judgement of what you want your emails to do. It’s very easy to fall into the trap of trying to sell in every email, an outside agency will help you look at more long term goals for email marketing rather than a quick sell.
Why Would I Outsource My Email Marketing?
There’s an art to email marketing and not just with the content and the layout. Other things you have to consider is growing your mailing list, retaining your mailing list, converting clicks, enticing open rates, and other subtleties that digital marketing agencies have spent years perfecting. We’ve already covered all sorts of trial-and-error email marketing experiments so you don’t have to!
What Do You Write About For Email Marketing?
Email marketing can take many different forms; from direct sale pitches to monthly newsletters. We will work with you to find out the type of messaging and information you want to send to your mailing lists. The end goal should always be to provide some value to the end receiver. Constant Contact’s blog on “Awesome Ways to Get People to Sign Up To Your Newsletter!” is a great starting point to learn about email marketing.
Who Designs The Layout For Email Marketing?
Working with you, we would design your email marketing layout. Much like social media posts, we work with designers to make sure your emails look good. We also keep up with the latest best practices so your emails will remain current and tailored to your sectors’ needs. In the case of email marketing, people do tend to judge on looks first!
How Do I Get People To Sign Up For Email Marketing?
This is where we come in with a plan with you. We will work in tandem with your other digital strategies to make sure email marketing plays a role. Each company will have their own unique strategy that works best for their industry, we will help you find yours by applying proven methods. Hubspot offers “39 Simple Ways to Grow Your Email List,” but the real trick lies within offering your reader something of value.
How Often Should Emails Be Sent Out?
This all depends on your email marketing goals. Each company does email marketing different to suit their needs. We would work with you to figure out your goals, your audience, and come up with an adjustable schedule to fit your needs.
What Are Open Rates And Click-Through Rates?
An open rate is how many people open your email.The click-through rate is how many people clicked a link within your email. Both a represented as a percentage. In an industry email marketing study conducted by MailChimp, the average open rate for all industries analyzed was 21.33% and the average click-through rate was 2.62%
What Are The Laws Of Email Marketing?
Depending where you live, email marketing laws will differ; we can discuss this in further when we know the details of your location. As a Canadian-based country, we strictly adhere to Canada’s Anti-Spam Legislation (CASL).
Branding and Email Marketing
Having an email marketing consultant can be a very useful tool for your brand. Creating a regular email newsletter or offering a series of onboarding emails can help ensure your brand stays at the front of a customer’s mind when they go to make a purchase.
The Rule of 7 has been long established as the average number of impressions needed before someone will trust your brand and attempt a purchase. Also, according to Hubspot’s Ultimate List of Email Marketing Stats for 2022, 99% of consumers check their email every day. This makes email marketing one of the best ways to reach your target audience on a daily basis.
Email marketing is designed to pique interest and get clicks back to your website. Our email marketing consultants can help you create a standout email marketing campaign, help with copy for a compelling newsletter, or even help you build an email marketing list.
