Digital Strategy

Do you need help turbocharging your company’s digital strategy? Or do you just need… a digital strategy? Either way, we’ve got you covered.

At Clavis Social, we aren’t just social media experts. We craft digital strategies for both established businesses and start-ups.


Not sure what you need for your digital strategy? We’ve organized our strategy services into three packages. Get in touch and choose what’s best for you. After that, we’re all yours.

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Looking for more details on our strategy packages? We’ve got you covered with a list of answers to the most common digital strategy questions we receive.

Digital Strategy is a plan that uses digital resources to meet a goal. This encompasses anything your business wants to do online: social media, email marketing, SEO, paid ads, and more!

Digital Strategy is important for all types of businesses. If you want to reach anyone who uses the internet, then a digital strategy should be as important as your overall business plan. Smart Insights published 10 Reasons You Need a Digital Marketing Strategy in 2020, we suggest giving it a read to better understand why you need a digital strategy (from someone other than us!)

Improving on an existing digital strategy can be achieved in a variety of ways. We use our decades of experience in the digital space to craft and create effective digital strategies to help your business grow in a systematic consistent way. From good website copy to a thorough social media plan, we will work with you to have your company’s digital strategy be efficient and results-driven.

Competitor analysis is an important part of digital strategy. It involves researching and evaluating your competitions products, strategies, and presence. Competitor analysis is useful for all businesses looking to improve their strategy but is especially useful in new or highly competitive markets. Knowing your competition means knowing your industry.

A user persona gives insight into your customers. Also known as customer profiling or buyer personas, user personas will tell you the core details behind your audience, including their demographics and how they make their purchasing decisions. Knowing your users is the first step in building a relationship with them.

The biggest strategy mistake is not having a strategy in the first place. Strategy means having goals, planning, and being able to measure outcomes. In short: what is the point of your online presence? From sales to awareness, the biggest mistake you can make is not not knowing what you want, but rather, not having a plan to get there. As Benjamin Franklin once said, “by failing to prepare you are preparing to fail.”

Creating good digital marketing goals for any business is incredibly important. The key to good goal setting is knowing how your goals relate to the rest of the business and making goals achievable. We use the SMART (Specific, Measurable, Achievable, Realistic, and Timely) goal methodology alongside the renowned OKR (Objectives and Key Results) system.

Staying ahead of the competition is an ever changing task. New competitors gaining ground, product life cycles ending, market changes. We can help explore your options in a workshop setting to determine the optimal direction for your business. It’s like a TED Talk, but better because you get to ask questions (and have them answered!)

Digital marketing works for both B2C and B2B, with their own unique benefits. Digital marketing is an important tool for connecting with an online audience, but needs to be geared towards that specific audience. Clavis has experience with both customer and business marketing, we develop the right plan for you to reach your specific segment.

While each business is unique, there are some shared tips that are essentially to every digital strategy. Having goals, planning, looking into a long term strategy, involving your team in various ways, and having your digital strategy work in tandem with your other strategies are a few universal tips. We’d love to chat more about how to apply them to your business.


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Clavis Credits

Gaming Consulting
Fundraising Campaigns

Paid Ads
Graphic Design

Esports Strategy
Flyers, Posters, Brochures
Product Launches


Digital marketing strategy can be a finicky beast, as per PwC, “you need a robust strategy for the digital age.” After all, digital marketing trends change on a yearly basis, if not quicker, what with nearly four billion social users and counting.

It can be hard for a small business to know exactly how the landscape is shifting, but keeping on top of that is our jam. Clavis has crafted one-off social strategies for plenty of happy clients.

In fact, we’ve even been recognized as one of Canada’s top digital strategy firms.

Digital strategy is just one of the things we do really, really well. So get in touch with us, instead of stumbling around in the dark, cobbling together a social media strategy that sorta, kinda works. With us on your side, It won’t take long before you’re feeling confident and in control, with a professional digital strategy tucked into your digital pocket.

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