For over 20 years, The Logit Group has been a leader among data collection firms, committed to developing and administrating industry-best technologies. Logit specializes in data collection and market research with ten locations across the world.
The Logit Group had minimal presence on social media, but in order to stay competitive within the industry, they knew they had to devote more attention to their digital profiles. Social media has become a key component for growth in the industry.
Logit recognized this, but did not know how to make their online mark. Market Research is a competitive sector where every edge counts, a successful online presence included.
Clavis built Logit’s digital strategy, defining the company clearly and creatively to its target audience, while optimizing the strategy for each platform. On the heels of Logit’s new organic social growth, Clavis implemented persuasive email marketing and paid ad campaigns, as well as technical and non-technical long-form content, to further boost online presence.
Additionally, Clavis also created a corporate social media playbook, as well as organizing a group of power users, to become in-office digital champions.
15 original content themes created
219% increase in conference engagement
Created a team of in-house social media advocates
In a traditionally analytical industry like market research, finding emotion behind the numbers is key. People buy from other people and not companies (even in B2B industries), finding the right balance of personal and professionalism in each posts. Created an all-staff relationship; working with everyone from the owner to interns allows for a 360° company view. As a long-term client, Year-over-Year (YoY) analytics allows the ability to refine and optimize content strategies, while measuring growth for long term projections. Leading the way in the sector through innovative online and in-person industry events helped assert the company as thought leaders in the space.