NON-PROFIT CASE STUDY
STORY PLANET
company overview
Story Planet is a non-profit organization dedicated to improving literacy skills for children and youth in under-resourced schools and communities. They empower young people to share their stories and respect the voices of others to create a more inclusive world. With non-profit marketing they can expand and help more people.
date
2018-2019
what we did
STAFF WORKSHOP
SOCIAL MEDIA PLAYBOOK
PRO-BONO CONSULTING
CHALLENGE
This innovative non-profit had a social media presence, but no unifying tone or feel to their overall brand. They also had many users running their channels and it had become a challenge to ensure consistent content across their non-profit marketing channels.
As a charity, Story Planet also had limited financial resources and therefore needed an efficient, yet cost effective, plan to help promote their mission across social media that could be adapted by both staff and volunteers.
SOLUTION
Clavis created a social media playbook for Story Planet’s employees and volunteers. This playbook gave Story Planet a reference guide to refer to, especially on how to use social media to their advantage. It also provided a training manual for any new employee/volunteer to allow for consistency and brand awareness.
Additionally, Clavis also worked with Story Planet on-site through a series of workshops that provided consulting for digital marketing and social media strategies to help boost their non-profit marketing strategies.
HIGHLIGHTS
The Playbook also featured: Social Media Do’s and Do Not’s
Brand Champions and Advocacy Guidelines
Social Media Bio Checklist
EMPLOYEE ADVOCACY
- Defined policies and procedures set the whole team up for success
- Planning and preparation allows for goal setting and metric measuring
- Worked with the Story Planet team to have the playbook reflect their wants and needs, while still applying Clavis' expertise and suggestions
- Living document that can be updated and modified as needed
- Training guide for new staff and volunteers; reference tool for any questions
- Gives agency and power back to the client, Clavis is here to support their vision
