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ONLINE EVENT CASE STUDY

SINAI LIVE
MOUNT SINAI HOSPITAL

company overview

Mount Sinai Hospital is a research hospital in downtown Toronto, located on University Avenue. The hospital is part of Sinai Health System, which serves patients by integrating acute, complex chronic care, rehabilitative care with primary and community-based care.

date

2020

what we did

ONLINE EVENT CONSULTING
PROJECT MANAGEMENT
TWITCH AND GAMING STRATEGY
PRODUCTION SUPPORT
INFLUENCER RELATIONS
EVENT MODERATION

CHALLENGE

In response to COVID-19, the Sinai Health Foundation needed to move all their fundraising events online. To prove this as a viable concept, the hospital needed an inaugural online event to test virtual event feasibility.

While Sinai Health had done online fundraising in the past, they had never put on a streaming event at this scale. As an added set of challenges, the event needed to be created and executed in under a month, while being coordinated entirely remotely due to the pandemic.

SOLUTION

Clavis proposed an online event to raise funds for the hospital’s front-line workers. The event took shape as an 11-hour live stream held on Twitch, showcasing celebrities, athletes, politicians, and gamers. Clavis helped with the setup, talent procurement, and execution of the event. In total, Sinai Live raised just shy of $65,000.

Additionally, Clavis joined forces with Deloitte Canada and launched Champions of Sinai. Running in tandem with Twitch, the website acted as a peer-to-peer streaming site to facilitate donations.

HIGHLIGHTS

0 million
Audience reached in North America
$ 20000
Raised in less than 24 hours
Total hours of content watched

#ChampionsofSinai was a trending topic on Twitter Canada
Global Top 10 stream on Twitch
Event kicked off by Prime Minister Justin Trudeau

ONLINE EVENT RESULTS

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