CLIENT CASE STUDY

GAMEPLAN AGENCY

company overview

GamePlan Agency is a full service digital media agency providing creative solutions for Twitch and YouTube content creators. GamePlan works with some of the biggest brands in esports and iGaming and is recognized as an industry leader in online poker.

date

Since 2017

what we did

GAMING
OPERATIONS CONSULTING
DIGITAL STRATEGY
INFLUENCER MANAGEMENT
TWITCH AND YOUTUBE CONTENT
STRATEGIC PLANNING

CHALLENGE

GamePlan Agency began as a small startup that quickly grew into a multi-national organization. Because of its fast growth, the company found itself in need of operational efficiency, especially when it came to managing a team of freelancers across the world.

In addition to operational planning, GamePlan also needed policies and procedures to create consistent voices for a multitude of brands, while finding new and innovative ways to drive revenue for clients.

SOLUTION

Clavis began working with GamePlan to lay frameworks for operational management, but the relationship quickly grew. First, Clavis implemented a new workflow system for video production, saving 1,000 working hours per year. Expanding on that success, Clavis then organized the software stack for GamePlan helping to organize the freelance team.

Eventually, Clavis began working with GamePlan to support their clients as well. Clavis provided Twitch strategy to multiple clients and offered brand oversight for clients across all social platforms.

HIGHLIGHTS

0
Followers gained by one client
%
Increase in impressions
%
Twitter engagement rate - industry leading

10 different client accounts
50 social platforms
Millions of YouTube and Twitch watch hours

ONLINE GAMING STRATEGY

  • Importance of having a unified voice across social media
  • Structural organization have a positive influence on the entire company
  • Planning and preparation gives the highest chance of success
  • There is no replacement for working knowledge of an industry
  • For streamers consistency is key, not just in their schedule on Twitch but across YouTube and all other social media platforms
  • Gaming is here to stay

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