CLIENT CASE STUDY
REDBRANCH EXECUTIVE SEARCH
company overview
For a decade, RedBranch Executive Search has operated as one of Canada’s premier, boutique recruitment firms. The company had successfully recruited mid-to top level professionals in every major industry, including finance, human resources, marketing, and IT.
date
2016-2018
what we did
LONG-FORM CONTENT
LINKEDIN STRATEGY
CORPORATE FUNDRAISING
RECRUITMENT MARKETING CHALLENGE
RedBranch had no social media presence; they knew they needed to get with the times and dive into social, but didn’t know where to start.
With social media exploding in popularity these past few years, RedBranch knew they had to create a social media strategy. Not only to build their own brand, but also to connect with others in the industry (and others looking to get into an industry). Enter Clavis.
SOLUTION
First, Clavis created and then optimized all of RedBranch’s social media profiles. To accompany the profiles, new content themes were created and tailored to each platform. This included creating unique strategies for each platform including custom images and captions.
In addition to social posts, Clavis also helped RedBranch with their long-form content. Assisting in the launch of RedBranch’s new website, Clavis spearheaded the RedBranch Blog, which provides long-form content to help drive web traffic to the company’s website through SEO and industry keywords.
HIGHLIGHTS
At 4.5%, RedBranch saw the highest LinkedIn engagement rate in their industry
$1,500 raised in RedBranch’s first ever online fundraiser
321% increase in website clicks
ORGANIC SOCIAL MEDIA STRATEGY
We appreciated their honesty, professionalism, and creativity from the very first meeting and I felt we were working as a partnership throughout the on-boarding process.
We have seen immediate results with our online engagement and we look forward to continued success with Clavis running our social media content.”
Benjamin Umpleby – Owner RedBranch Executive Search
