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CLIENT CASE STUDY

STAPLES STUDIO SOCIAL MEDIA WORKSHOP

company overview

Staples Canada Inc. is a Canadian office supply retail chain. Their Staples Studio Spotlight event space is a community meeting place designed and programmed to encourage co-working and collaboration.

date

2019

what we did

WORKSHOP
SOCIAL MEDIA 101
LIVE EVENT LECTURE
ONLINE SAFETY
DIGITAL STRATEGY
REPUTATION MANAGEMENT

CHALLENGE

In 2019, Staples Canada opened its first ever concept co-working space in Toronto. In addition to its offices and hot desks, Staples also introduced their new event space, Staples Studio Spotlight.

The space launched a Speaker Series, with weekly guest speakers, entrepreneurial networking events, workshops, and product demonstrations. Staples staff were looking for expert speakers to help launch the program.

SOLUTION

Clavis was approached to host one of the inaugural Speaker Series sessions after being recognized and recommended by other Staples community members.

Clavis put together an interactive, multimedia presentation on social media, online gender politics, and reputation management that drew audience members from around Toronto. The hour-and-a-half workshop featured a presentation, Q&A period, as well as audience participation and activities.

HIGHLIGHTS

+
Speaker Series events
Minute interactive and innovative workshop
One of the first 20 social media workshop leaders

Other past Spotlight Speaker Series presenters include:
Joe Mimran (CBC’s Dragon’s Den), Ciarán Breen (Yahoo Sports), and
Meghan Collie (Global News)

MARKETING WORKSHOP REVIEW

“Sonja’s social media workshop on the experiences of reputation management was engaging, and eye-opening. Using an effective blend of anecdotes from her own career and industry-wide statistics, she painted a clear picture of the challenges women face in a historically male-dominated sector, while acknowledging the progress that has been made in recent years.”

Nathan Alexander – Staples Studio Audience Member

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