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CLIENT CASE STUDY

SPORTS MARKETING FOR NON-PROFITS

company overview

Toronto High Park Football Club (THPFC) is a community-based, non-profit soccer club focused on providing a positive and supportive soccer experience. Located in Toronto’s West End it is home to nearly 5,000 recreational and competitive players.

date

2016-2018

what we did

SOCIAL MEDIA MANAGEMENT
FUNDRAISING AND PARTNERSHIPS
DIGITAL MARKETING STRATEGY
EVENT MANAGEMENT
NON-PROFIT CONSULTING
STRATEGY WORKSHOPS

CHALLENGE

THPFC had a positive impact on field, but a minimal impact online. While the club was well known in the west of Toronto, they lacked a framework to keep up with evolving marketing best practices. In a very competitive market for after-school activities, they were falling behind the competition of other soccer clubs and sports.

The club also had numerous untrained volunteers posting on social media, without brand guidelines, consistency, or goals. THPFC’s social media and website did not sell the club’s mission, vision, or values.

SOLUTION

Clavis optimized all of THPFC’s channels to best reflect the club and its members. Clavis also created guidelines, social media templates, and goals to track the success of this new digital strategy. This included showcasing club members to give a more personal feel and planning an event for 8,000 attendees.

Clavis also implemented a variety of marketing strategies to position the club as a leader in the space. In tandem with their social media revitalization, THPFC saw revenue growth of over $100,000 in a year when the majority of other non-profit sports organizations saw a decline in revenue.

HIGHLIGHTS

$ 20000
Year over year revenue increase
200 %
Increase in monthly social media impressions
%
Total organic social media growth

$60,000 raised in sponsorship
8,000 attendees for club All-Star day event
Led implementation of new club CMS and website

SOCIAL MEDIA FOR NON-PROFITS

“Nick and Clavis were able to help promote our non-profit organization using the latest social media channels and innovative ideas to get our message out to the widest possible audience. We were looking for someone with flexibility who could join our existing team and work with many different moving parts, which Nick excelled at.

I felt that Nick was looking out for the best interests of the organization and he was a pleasure to work with.”

Chris Eveleigh – Director of Football Toronto High Park FC

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